CEU's - .3

To reach a desired level of success, every organization must be able to use its strengths and learn from its weaknesses.  This course teaches a comprehensive approach to conducting a full-scale analysis of an organization’s Strengths, Weaknesses, Opportunities and Threats.  Participants will use the entire analysis process, from conducting an Environmental Scan to using the powerful matrix model TOWS (Threats, Opportunities, Weaknesses, and Strengths), in order to determine ideal organizational strategies.

This LearnFirm.com course is designed with interesting, applicable and fun examples for an enjoyable learning experience.  Participants receive an online workbook that serves as reinforcement for the future and as a comprehensive template for conducting a SWOT Analysis.

Learning Objectives

• Understand the role of a SWOT Analysis in strategic planning
• Comprehend the steps involved in conducting an Environmental Scan
• Identify internal and external components that are characterized in a SWOT Analysis
• Evaluate a scenario to determine appropriate strategies to address strengths, weaknesses, opportunities, and threats, using a TOWS Matrix
• Conduct a personal SWOT Analysis
• Create strategies to address strengths, weaknesses, opportunities, and threats

Course Content

• Introduction to SWOT Analysis
• What is a SWOT Analysis?
• Introduction to the Model
• Environmental Scan
• Facilitating an Environmental Scan
• Internal vs. External Factors in a SWOT Analysis
• Knowing Your Competition
• Evaluating Internal Elements
• Strengths and Weaknesses; Opportunities and Threats
• The TOWS Model and Matrix Analysis
• Creating Strategies
• Begin Your Own Personal SWOT
• Exam