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Quality Function Deployment (QFD)

Course Cost: $279.00
Course Hours: 6
Instructor Profile

Course Description

CEU's - .6

Quality Function Deployment (QFD) is a proven methodology for taking the needs of the customer and turning them into product or service specifications.  Participants will gain a sound understanding of QFD and have ongoing access to personalized assistance in implementing this proven product development technique.  Participants learn to identify the four phases of QFD and apply them to successfully design products and services, plan process control strategies, and create control tactics that support a robust process. provides a full-time QFD facilitator for online coaching or one-on-one phone conversations.  A downloadable student workbook is available for a reference long after the online course has been completed.   The workbook recaps the highlights of the course and supplies participants with templates for use on their next QFD project.  The workbook also includes examples of how to use the QFD methodology in other applications, such as strategic planning.  Also, included in this course are Excel templates that students can use for their first QFD project.

Learning Objectives

Module 1 – Introduction to Quality Function Deployment (QFD)

  • Define Quality Function Deployment
  • Understand how QFD creates a system for product development
  • Outline the history of QFD
  • Restate the focus within each of the four phases of a QFD process
  • Relate the benefits of QFD
  • List at least four potentials uses of QFD

Module 2 – Pre-Planning a QFD Project

  • Describe the process for completing a QFD project
  • Know the key questions needed to plan and complete a QFD project
  • State the definition for the Voice of the Market
  • Comprehend the components of a great QFD team
  • Know which departments should be on a QFD team
  • Know the documentation needed for each phase of a QFD project

Module 3 – The Voice of the Customer

  • Describe the difference in the 3 levels of quality in the Kano Model
  • Identify where customer information could be collected within your organization
  • Explain how to determine the number of customer to interview
  • Understand the different types of customers
  • Know how to create a customer selection matrix
  • Understand what the term “Gemba” means

Module 4 – Needs vs. Features

  • Understand the two basic requirements for collecting the Voice of the Customer
  • Differentiate between a need and a solution or feature
  • Know what to do when a customer gives you a solution rather than a true customer need
  • Understand the definition for the term “level of abstraction”
  • Know how to turn a verbatim statement into information that can be measured

Module 5 – Calculating a QFD Matrix

  • Recognize the difference between the what’s and the how’s
  • Identify the stages in calculating a QFD matrix
  • Understand the methodology behind the relationship matrix
  • State the meaning for the symbols used in a QFD matrix
  • Calculate a simple House of Quality

Module 6 – Rooms in the House of Quality

  • Define the different  rooms in the House of Quality
  • Know the steps in creating a House of Quality
  • Build a House of Quality
  • Recognize what to look for when evaluating a House of Quality
  • Evaluate an existing House of Quality and make recommendations

Module 7 – Beyond the House of Quality

  • Define the steps needed to create a product design matrix
  • Know the steps for creating a process design matrix
  • Understand the rational in creating a control matrix
  • Construct a product design and process planning matrix
  • Evaluate production planning concepts

Module 8 – Product Concepting

  • Define the four parts to product concepting
  • Know where in the QFD process to do concepting
  • Understand the steps involved in concept definition, concept generation and concept evaluation
  • State the definition for evaluation criteria in relation to the concept selection process

Module 9 – Using TRIZ in QFD

  • Understand the history of TRIZ
  • Explain the theory behind TRIZ
  • Know the 39 most common problems to solve
  • Relate the 40 inventive principles
  • Apply TRIZ principles to the House of Qualities’ contradiction matrix

Module 10 – Tools Needed for QFD: Affinity Diagrams

  • Define affinity diagrams
  • Identify when to use an affinity diagram
  • State the steps for affinitizing information
  • Describe the critical guidelines for using an affinity diagram

Module 11 – Tools Needed for QFD: Tree Diagrams

  • Identify the meaning for a tree diagram
  • Understand when to use a tree diagram
  • Identify the steps needed to create a tree diagram
  • Recognize critical guidelines needed for creating a tree diagram

Module 12 – Tools Needed for QFD: Cause and Effect Diagrams

  • Define a cause and effect diagram
  • Understand when to use a cause and effect diagram
  • Define the steps in creating a cause and effect diagram
  • Identify the guidelines for using a cause and effect diagram

Module 13 – Tools Needed for QFD: Flow Charts

  • Define flow charting
  • Understand when to use a flow chart
  • State the different uses for flow charting
  • Identify the different symbols used in simple flow charting
  • Describe the guidelines for flow charting

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