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SWOT Analysis - NEW!

Course Cost: $109.00
Course Hours: 3
Instructor Profile

Course Description

CEU's - .3

To reach a desired level of success, every organization must be able to use its strengths and learn from its weaknesses.  This course teaches a comprehensive approach to conducting a full-scale analysis of an organization’s Strengths, Weaknesses, Opportunities and Threats.  Participants will use the entire analysis process, from conducting an Environmental Scan to using the powerful matrix model TOWS (Threats, Opportunities, Weaknesses, and Strengths), in order to determine ideal organizational strategies.

This course is designed with interesting, applicable and fun examples for an enjoyable learning experience.  Participants receive an online workbook that serves as reinforcement for the future and as a comprehensive template for conducting a SWOT Analysis.

Learning Objectives

Module 1 – Introduction to SWOT

  1. Define SWOT analysis
  2. Know the history of SWOT
  3. Explore the fundamentals of a SWOT analysis
  4. Evaluate how SWOT methodology can be applied to strategic planning

Module 2 – Environmental Scans

  1. Define an Environmental Scan
  2. Know how to facilitate an Environmental Scan
  3. Learn how to analyze information from the past, present and future

Module 3 – Mechanics of SWOT

  1. Classify internal and external factors
  2. Know the questions used in the four categories of SWOT

Module 4 – Preparing for SWOT

  1. Understand the importance of knowing your competition and partners
  2. Analyze internal and external elements that correspond with organizational goals
  3. Relate several ways to collect the Voice of the Customer
  4. Know the steps for facilitating a SWOT analysis

Module 5 – TOWS Analysis

  1. Define the term TOWS matrix analysis
  2. Know the correct combination of factors in order to create strategies
  3. Apply TOWS matrix methodology to hypothetical scenarios
  4. Understand how to leverage the features of each SWOT category


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